The largest social media referrers to my site include Facebook and Twitter. I use HootSuite to post to Facebook, Twitter and LinkedIn all at the same time.
Using HootSuite saves time and helps you make sure people see your post. Images inspire clicks, so Facebook tends to pull images from web links. But Facebook and auto-published RSS feeds don’t always choose the image that fits the post.
HootSuite allows you to choose the image you want to share on Facebook. Being able to choose the image you share is important to your branding. This is why I recommend you use HootSuite to simplify sharing your blog posts on multiple platforms.
While you’re sharing your post, you may as well add LinkedIn. LinkedIn is the “little engine that could” of social media. Other platforms come and go, but LinkedIn keeps chugging along growing every day. For many, it is the main social media platform. So sharing the link there is handy and smart.
Back to Facebook. In the image above, you’ll note that I encourage you to share to your Facebook page, not your Facebook profile.
I used to share it to both until I learned about Facebook’s EdgeRank. Facebook pushes very few page posts into other people’s streams. It favors posts that have lots of interaction such as people liking the posts, commenting on them and sharing them with their friends.
To help your Facebook page get more exposure, use HootSuite to post the blog link to the page. Then manually go into Facebook using your personal account and share the page’s post with your followers. That gives exposure to both your Facebook page and your blog post. Since I’ve been doing this, I’ve seen my Facebook page follower count rise more quickly than it had been.
When I share the page’s update through my personal Facebook profile, I always paste in the same message that I used in HootSuite. Facebook often only shares the link on the page, not the comments about that link. You should consider doing this too. If you don’t add text, your friends won’t have a context for why you’re sharing the link.
You can read the full post here: