Social Media scares most of the people I start coaching. I came across this post on London Linked on LinkedIn by Doug Keating of Apex Business Services. It reminder me how I always insist that my clients learn the art of social media before they decide whether they should hire someone to take care of it for them.
Enjoy these 3 tips from Doug!
How’s business? Is it good enough that you can hire someone full-time to look after your social media campaigns? How about part-time? It may get to that point, and congrats when you are there, but, most small business owners don’t have the cash flow to hire a social media manager, and that’s ok. There are many ways that a busy small business owner can keep on top of their social media without their other work falling behind. Let’s talk about three of them:
1. Keep It Simple
There is nothing worse than feeling overwhelmed, so don’t allow yourself to feel that way. Nothing kills a social media campaign faster than the person running it feeling to pressured. Start with one or maybe two sites like linkedin and twitter (this will depend mostly on what you are selling). Once you are used to those then add another. Repeat until you are using all of the sites you think you need too.
2. Be Consistent
People like routines, especially when it comes to social media. You won’t get many to consistently read your blog if you post Wednesday this week, Monday next week, Friday the week after that, etc. Having a regular schedule gives people something to look forward too. A regular schedule also helps to keep your efforts on track and keep you moving forward. Procrastination is a campaign assassin so schedule in your times to write and post and stick to them.
3. Keep At It
Look online and you will find thousands of blogs, twitter accounts, facebook accounts, etc. that have been abandoned. It’s safe to say that these social media accounts aren’t making the owners any money and are not driving much traffic to their website. Social Media is a long term part of your marketing strategy. Very rarely do companies start on social media and find it drives instant traffic and sales, so don’t be discouraged!
- How to Use Social Media to Promote Your Blog
- Postling – the amazing social media tool!
- The Social Media Revolution