Do you want to join the trend or be left behind? This is a question that you may seriously want to think about.
As you may have realized, we have been seeing a series of rapid technological changes over the last decade. These shifts have significantly changed the way we do business today. It all started with the Internet and the emergence of online marketing and social media.
Interestingly, a new force has emerged and once again the marketing landscape is about to change. Mobile marketing is this force and it is here to stay. This kind of marketing gives you the opportunity to advertise to thousands of mobile users at an affordable cost.
What the trends are showing for mobile marketing
If this sounds too good to be true and you are in doubt about the untapped potential of mobile marketing; you may need to think again. Accenture in a recent study found that more than 20% of internet users in the US choose mobile phones as their preferred consumer electronics second only to a laptop or pc.
Did you know that 97% of text messages are opened?
Let’s look further at another growing trend.
Reasons to pursue mobile marketing
- Sheer number of mobile users – current statistics show that over 5 billion persons use mobile phones. This is a staggering figure! This means you have access to a large market and best of all, competition is low.
- Targeted customers – you can send messages or promotions directly to the audience or group you wish to get them to. Additionally, the likelihood of persons reading the text before deleting it is far greater.
- Technological shift – since smart phones offer web browsing, e-mail and social media services, more persons are moving towards mobile devices. A Direct Marketing 2010 study revealed an exponential growth (over 1000%) in text messaging from 2004 to 2008.
- Affordable & Effective – Mobile marketing is easy to start and is quite affordable. This is good news if you have a small marketing budget. SMS text messaging works in the same way as e-mail marketing allowing you to send frequent advisories to customers about special offers.
- Performance – Most of all, you are able to measure the performance of your mobile marketing campaign. You can obtain return on investment (ROI) figures which you can use to justify any expenditures related to this marketing strategy.
The reality is that mobile phones have become the main way consumers interact with the world in which they live. Smart phones offer capabilities similar to laptops and they are far more convenient to carry around. In fact, our mobile phones have become mini computers. Therefore, it is only logical to assume that mobile marketing will continue to grow. In fact, it is projected that by 2015 33% of all businesses will have a mobile marketing campaign.
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