I was sent this by a fellow Blogger, Lynette Chandler an thought it was brilliant enough to share!
Enjoy
Sherry Lynn
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Category Archives: Marketing Tips
Outsourcing In Order to Grow Your Business
There comes a point in your business where you will be so busy with current clients or other things that you’re doing that there just won’t be any more time left in the day for you to offer to new clients. Because you’re so busy with the day-to-day aspects of your business, you have no time left to offer to a new client and get paid for it.
Empathizing Color Psychology in Web Design
I found this post after a client asked me to use blue text on her website. I have to admit, I really never gave this much thought as typically we tend to use black. I thought youmay be interested to read what I learned!
The way different colors influence our mood, state of soul and body is really exciting. Most of us do not realize how it works and only a few probably pay attention. Though the influence of the colors may be some what overestimated, we can obviously feel it in some situations (imagine yourself in a dark red room or in the room in the sky colors). Today we’ll be speaking about color perception and color psychology in website design, the way different brands use colors and what’s their message.
Read this interesting post here:
http://www.1stwebdesigner.com/design/color-psychology-website-design/
5 Newsletter Sign-Up Box Essentials
from http://www.clairecommunications.com/ezine/110616b.html
There is no piece of virtual real estate more valuable than the newsletter sign-up box.
This is where visitors to your site can raise their hand to say: I’m curious. I’m interested. Tell me more. Keep in touch. (And this is why it’s so important to HAVE a newsletter…to develop a relationship with the people who raise their hand!)
Follow these 5 practices with your newsletter sign-up boxes to maximize the effectiveness of your website and attract more interested folks to your contact list.
1. Make your sign-up box easily visible on your website. A great high-profile location: the right-hand side of your header. Put your sign-up box on every page of your website. You never know which page of your site someone’s going to land on; it would be a shame if they missed the opportunity to sign up for your newsletter.
2. Give visitors an incentive to sign up. For example: an assessment, an e-book, a special report. Long gone are the days when “Sign up for my newsletter” was all you needed. Today, you MUST give folks a freebie that gives value and introduces them to you.
3. Describe the benefits. Let people know the benefits of receiving your newsletter. In other words, what do they “get” from the content in your newsletter? This can be brief, or you can link to a page that describes the benefits and content in greater detail.
4. Don’t ask for too much information. When you ask for too much information, you risk what’s known as “form abandonment.” All you really need is first name and email address. You can ask for more later in the relationship.
5. Include your privacy policy. People want to be reassured that their contact info is respected. This stated policy doesn’t have to be legalese or bureaucratese. It’s just an extension of your voice. My privacy policy states: “We NEVER rent, sell or share your information. Period.” (That’s because I LOVE to use all caps for emphasis, and I really enjoy one word sentences!)
The bottom line: don’t ignore this little box. How you treat it will make the difference between a drizzle and a flood of new contacts.
About the author:
Linda Claire Puig is a newsletter marketing expert and founder of Ready2Go Articles, Ready2Go Ezines, Ready2Go Article Brochures and other Ready2Go services, which all provide independent, service-based professionals with high-quality, professionally written, done-for-you content to grow their businesses.
An award-winning writer for 25 years, Linda’s articles have appeared in newspapers, magazines and newsletters throughout the world.
She has produced newsletters for associations, small businesses and solo-professionals since 1990 and has trained thousands of individuals in “the way of the newsletter.”
Linda is also an actor, she loves to travel, and all manner of dogs catch her eye.
Why Comment on Blogs?
My friend and respected associate Tracy Matthewman explains it in this video!
You can connect with Tracy at http://tracymatthewman.com
My advice regarding commenting is to find 5 active blogs that you would like to dedicate to commenting on regularly. One for each day of the week! Add this to your marketing schedule (which I hope you have!) and the rewards of commenting will begin to show! I hope you choose mine and Tracy’s as 3 of them (hint, hint!)
Happy Commenting!
Sherry Lynn
Would You Like to Own Your Own Keywords?
You might be wondering what all the talk is about Kooday. Well, if you knew from the beginning what Yahoo and, better yet, Google was going to become when it was first beginning, wouldn’t you want to be in on your share of the profit? That’s precisely what you have placed in front of you right now. You can sign up for a free account with Kooday, fund it with as little as $5.00, and start buying ten-cent keywords today.
What is the beauty of buying ten-cent keywords? First, since you’re getting in at the beginning stages, you can find thousands of keywords for as little as ten cents. Once you own that keyword, you can link your website to the Kooday directory, and your link to your web site with that keyword is permanent, whether you sell that keyword later, or not. In other words, once you link your site to that keyword, even if you no longer own it, when people search on Kooday for your search term, you will forever maintain a listing in Kooday’s search engine directory.
Become A Squidoo Genius!
Traffic – it’s what we ALL want and need, right?
After all, traffic leads to sales, and without traffic we have no sales.
In the past it could be difficult to get traffic without paying out the nose for it.
Enter Web 2.0 – Social Media Websites – and the traffic game just got a whole lot easier…
Social sites provide a simple way to gain more free targeted traffic and increase your sales,
but there are thousands of Web 2.0 sites and knowing which to use can be a daunting task.
You need to use a site that is well established, and that is on track for longevity AND growth…
How to Use the Read More Feature
The Read More Feature in Posts
Excerpts show up on WordPress through two methods. One, by replacing the template tag the_content() with the_excerpt(). Then the explicit excerpt you have entered in the Administration > Write > Post SubPanel will appear, or the first 55 words of the post’s content. Users can then click on the title to continue reading more as you have enticed them with your summary introduction.
The most commonly used method is to insert a quicktag called more into your post at your desired “cut-off” point.
The quicktags are the little buttons found above the editing window in your Administration > Write > Post SubPanel. They include bold, italic, links, and others, and the famous more. Put your cursor where you want to end the excerpted content of your post and click the more quicktag button. It will insert a code at that point that looks like this:
The rest of the post continues, but when viewed on the non-single/non-permalink web page such as archives, categories, front page, and searches, the post is shown as an excerpt to the more point.
Happy Blogging!
Sherry Lynn
One Cup of Coffee Away from Disaster
I’m sure you’ve thought it before “I sure hope that I don’t spill this coffee into my laptop.”
Wow. Scary to think about, isn’t it. What would the ramifications be if you did? And, how long would it take you to recover from that?
- Lost programs.
– Lost documents.
– Lost pictures.
– Lost emails, even.
And, that’s just from a cup of coffee. Heck, that’s an accident.
What about intentional malice? Hackers, viruses, identity theft — eek!
Well, Nicole Dean, is an online business owner like you – and she was worried enough about these issues to write a report to address them.
In it, she covers the following:
The do’s and dont’s of creating and using passwords – so hackers can
never guess or copy them and the no-sweat way to manage all your passwords,
never worry about forgetting, losing or having your passwords stolen.
Why your business needs an emergency manual in case you get sick for an
extended period, or worse. And, what to include in your emergency manual.
Why an external hard drive backup is not enough. And, what to use in addition
to your external drive backup.
What files you should back up – so you know you’ve got all your bases
covered.
YOU CAN ORDER YOUR REPORT HERE
Only $15 for some great information and peace of mind!
Don’t put this aside for later. I, personally have lost all my data and don’t want to see you go through the same thing!
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