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Category Archives: Online Marketing

What’s a Twitter Hashtag??

A hash tag is simply a way for people to search for tweets that have a common topic. For example, if you search on #PUPPY (or #Puppy or #puppy, because it’s not case-sensitive), you’ll get a list of tweets related to the puppies. What you won’t get are tweets that say “I lost my puppy yesterday” because “puppy” isn’t preceded by the hash tag.

If you want to create a community of people with a common interest you can simply create a tweet with the hash tag in it. For example: Fellow puppy lovers. Let’s share tips and tricks by adding #puppy to our tweets.

Before you create the hash tag you will want to make sure it does not already exist. To do this do a regular Twitter search for puppy.

The possibilities are endless on Twitter if you use your creative thinking and stay up-to-date on the latest trends!

10 Steps to a Compelling Sales Letter

One thing that comes up when I coach my clients is writing their pull marketing copy or as it is also called their compelling sales copy.

I use a method extremely similar to Fabienne Fredrickson’s which she explains in this video.

If you are ready to get started on yours, call me to set up a free session to chat about how I can help you and get some free ideas!

Happy Copywriting!
Sherry Lynn

Yes, You Can Build Links on Twitter!

Most people think Twitter is a waste of time. I believe implemented correctly into your marketing plan it can reap rewards.

Rand Fishkin gives a knockout Twitter SEO tutorial, showing us Twitter SEO tips that deliver everytime. Now, these ideas are pretty deep but wow, some great ideas. Most business owners do not have the time to take things to this level, but take a few minutes out of your day and choose one method and give it a try. I would love to hear how you make out!

Wistia

If you need help making Twitter work for you check out my Fast Start Twitter Coaching Package! http://sherrylynnsimoes.com/fasttrack.htm

Happy Tweeting!
Sherry Lynn

How to be a Better Tweeter

Twitter leaves many people perplexed. Just what is the point and why should I Tweet? How Can I be a Better Tweeter? Here are some tips taken from http://news.cnet.com/how-to-be-a-better-tweeter/

The Sweet Retweet
Although it’s a relatively new practice, retweeting is an outstanding way to improve your standing on Twitter.

Has one of your followers updated their Twitter stream with an interesting article they found somewhere on the Web? If so, don’t just read the story and go about your day, retweet it! I’ve found that when I do so, most of my followers will do the same and in the process, some add my username to their own update, exposing me to their entire list of followers. Not all articles are created equal, though, so you need to make sure that the message you’re retweeting is something your followers actually care about. I learned the hard way: it turns out my followers really don’t care about horseback riding in Moscow.
To retweet, the accepted practice is to copy the original text into your own Twitter post and prefix it with “RT” or “Retweet” and the originator’s name. For example: “RT @donreisinger: I resubscribed to the NY Post last week. Delivery was supposed to begin on Jan. 31. I have YET to receive a paper.”

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Hot New WordPress Themes

I just came upon this new package of WordPress themes that are AWESOME for Internet Marketers,  business owners and to showcase products and services!

These wordpress themes really impress me in both looks and ease of operation.

They come with loaded features such as video capability.

The themes are EASY to configure and include detailed video tutorials on how to set them up!

Each Post Is Automatically Integrated With Social Share Buttons!

At just under $10 for the pack of 5 this is quite a steal!

That is all I can say…take a peek for yourself and see!

http://sherrylynnsimoes.com/blog/hot-wordpress-themes

Need help installing and customizing your blog?
I offer full WordPress services – hosting, installation, design, customization and training!

Take a look at some of my work here: http://www.sherrylynnsimoes.com/portfolio.htm

5 Tips for Getting The Most From SEO

While search engine optimization or SEO is an important piece of your inbound marketing strategy, it’s only part of the battle. Today I’d like to share 5 tips to help you get the most from your SEO efforts:

  1. Selecting the right search phrases – Ranking well in Google for particular keywords won’t do you much good if those those keywords are not the terms your ideal customers use to search for solutions to their problems. Make sure you understand your customers’ buying process.
  2. Give them something to do – Sometimes your prospects are ready to buy and all they need is your phone number. However, they are often just researching their options. Make sure you have a clear, easy to find call to action for both types of prospects.
  3. Nurture, Nurture, Nurture - Rather than hoping they will come back when they are ready to buy, offer some valuable information in exchange for their contact information so you can start a conversation and be top of mind when they are ready to buy.
  4. Measure to know what works– When you give someone an action to take, i.e. calling a phone number or filling out a form, you can record that action. Use tools like Google Analytics to gain valuable intelligence about which keywords lead to people taking action on your website.
  5. Don’t forget the other decision makers – Is the person who found your website the sole decision maker? Or are others involved? What information do they need to feel comfortable moving forward in their decision making process?

From http://www.rebarbusinessbuilders.com

Promote Your Videos Virally!

What Is Video Viraler?

Video Viraler is the most exciting video channel you have ever watched videos on! Why? Because unlike any of the video channels you are used to, The Video Viraler site actually earns credits for your video to show to others every time you watch any video on our network!

If you have ever used a surf exchange to get traffic to your website, you already know how effective that model used to be for us to get traffic to our sites… We do a trade exchange with videos instead of websites which means your videos get watched by everone else on the net who watches videos!

Right now there are millions of people watching videos online and people that have products and services to market love this because when they make a video that someone see’s they know they have a great chance at that person clicking thru to see their website. And more visitors means more sales and more income for you as a website owner!

SIGN UP NOW!

The Formula for Great Website Copy

There’s a formula that most successful marketers use to generate sales from their webcopy. It consists of using a tried and true technique for leading the prospect to the marketers intended course of action and generating a sale.

Here is a short list of the formula used to make more sales from your website copy.

The Formula for Great Webcopy

  1. Create a powerful website headline
  2. Identify your customers problem
  3. Empathize with the customer
  4. Build your credibility
  5. Provide a solution to the problem
  6. List the benefits
  7. Give testimonials (social proof)
  8. Guarantee your product
  9. Bonuses, discounts or incentives to buy
  10. Request action by asking for the sale
  11. Powerful P.S to get a response. Sum up the benefits

One of the most important things you can do to improve the profitability of your website sales copy is to change the headline. It’s the very first thing a visitor sees when they enter your website and if you get this wrong chances are they won’t stick around long enough to take further action.

From: http://www.paidinsider.com/forum/content-creation/53-formula-great-website-copy.html

If you need help writing your web copy book a free coaching session!
Email sherry@sherrylynnsimoes.com

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