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	<title>Does Your Business Need a Boost? &#187; Online Marketing</title>
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	<link>http://sherrylynnsimoes.com/blog</link>
	<description>Get a Marketing Makeover!</description>
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		<title>What&#8217;s a Twitter Hashtag??</title>
		<link>http://sherrylynnsimoes.com/blog/2012/01/28/whats-a-twitter-hashtag/</link>
		<comments>http://sherrylynnsimoes.com/blog/2012/01/28/whats-a-twitter-hashtag/#comments</comments>
		<pubDate>Sat, 28 Jan 2012 10:04:23 +0000</pubDate>
		<dc:creator>Sherry Lynn Simoes</dc:creator>
				<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://sherrylynnsimoes.com/blog/?p=389</guid>
		<description><![CDATA[A hash tag is simply a way for people to search for tweets that have a common topic. For example, if you search on #PUPPY (or #Puppy or #puppy, because it&#8217;s not case-sensitive), you&#8217;ll get a list of tweets related to the puppies. What you won&#8217;t get are tweets that say &#8220;I lost my puppy [...]]]></description>
			<content:encoded><![CDATA[<p>A hash tag is simply a way for people to search for tweets that have a common topic. For example, if you search on #PUPPY (or #Puppy or #puppy, because it&#8217;s not case-sensitive), you&#8217;ll get a list of tweets related to the puppies. What you won&#8217;t get are tweets that say &#8220;I lost my puppy yesterday&#8221; because &#8220;puppy&#8221; isn&#8217;t preceded by the hash tag.</p>
<p>If you want to create a community of people with a common interest you can simply create a tweet with the hash tag in it. For example: Fellow puppy lovers. Let&#8217;s share tips and tricks by adding #puppy to our tweets.</p>
<p>Before you create the hash tag you will want to make sure it does not already exist. To do this do a regular Twitter search for puppy.</p>
<p>The possibilities are endless on Twitter if you use your creative thinking and stay up-to-date on the latest trends!</p>]]></content:encoded>
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		<title>10 Steps to a Compelling Sales Letter</title>
		<link>http://sherrylynnsimoes.com/blog/2012/01/14/10-steps-to-a-compelling-sales-letter/</link>
		<comments>http://sherrylynnsimoes.com/blog/2012/01/14/10-steps-to-a-compelling-sales-letter/#comments</comments>
		<pubDate>Sat, 14 Jan 2012 18:18:22 +0000</pubDate>
		<dc:creator>Sherry Lynn Simoes</dc:creator>
				<category><![CDATA[Online Marketing]]></category>

		<guid isPermaLink="false">http://sherrylynnsimoes.com/blog/?p=381</guid>
		<description><![CDATA[One thing that comes up when I coach my clients is writing their pull marketing copy or as it is also called their compelling sales copy. I use a method extremely similar to Fabienne Fredrickson&#8217;s which she explains in this video. If you are ready to get started on yours, call me to set up [...]]]></description>
			<content:encoded><![CDATA[<p>One thing that comes up when I coach my clients is writing their pull marketing copy or as it is also called their compelling sales copy.</p>
<p>I use a method extremely similar to Fabienne Fredrickson&#8217;s which she explains in this video.</p>
<p><iframe width="560" height="315" src="http://www.youtube.com/embed/XksmIJP2nr0" frameborder="0" allowfullscreen></iframe></p>
<p>If you are ready to get started on yours, call me to set up a free session  to chat about how I can help you and get some free ideas!</p>
<p>Happy Copywriting!<br />
Sherry Lynn</p>]]></content:encoded>
			<wfw:commentRss>http://sherrylynnsimoes.com/blog/2012/01/14/10-steps-to-a-compelling-sales-letter/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<item>
		<title>Yes, You Can Build Links on Twitter!</title>
		<link>http://sherrylynnsimoes.com/blog/2012/01/12/yes-you-can-build-links-on-twitter/</link>
		<comments>http://sherrylynnsimoes.com/blog/2012/01/12/yes-you-can-build-links-on-twitter/#comments</comments>
		<pubDate>Thu, 12 Jan 2012 17:40:13 +0000</pubDate>
		<dc:creator>Sherry Lynn Simoes</dc:creator>
				<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://sherrylynnsimoes.com/blog/?p=376</guid>
		<description><![CDATA[Most people think Twitter is a waste of time. I believe implemented correctly into your marketing plan it can reap rewards. Rand Fishkin gives a knockout Twitter SEO tutorial, showing us Twitter SEO tips that deliver everytime. Now, these ideas are pretty deep but wow, some great ideas. Most business owners do not have the [...]]]></description>
			<content:encoded><![CDATA[<p>Most people think Twitter is a waste of time. I believe implemented correctly into your marketing plan it can reap rewards.</p>
<p>Rand Fishkin gives a knockout Twitter SEO tutorial, showing us Twitter SEO tips that deliver everytime. Now, these ideas are pretty deep but wow, some great ideas. Most business owners do not have the time to take things to this level, but take a few minutes out of your day and choose one method and give it a try. I would love to hear how you make out!</p>
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<p>If you need help making Twitter work for you check out my Fast Start Twitter Coaching Package! <a href="http://sherrylynnsimoes.com/fasttrack.htm" rel="nofollow">http://sherrylynnsimoes.com/fasttrack.htm</a></p>
<p>Happy Tweeting!<br />
Sherry Lynn</p>]]></content:encoded>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>How to be a Better Tweeter</title>
		<link>http://sherrylynnsimoes.com/blog/2011/09/20/how-to-be-a-better-tweeter/</link>
		<comments>http://sherrylynnsimoes.com/blog/2011/09/20/how-to-be-a-better-tweeter/#comments</comments>
		<pubDate>Tue, 20 Sep 2011 12:42:57 +0000</pubDate>
		<dc:creator>Sherry Lynn Simoes</dc:creator>
				<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[Tweeter]]></category>
		<category><![CDATA[Tweeting]]></category>

		<guid isPermaLink="false">http://sherrylynnsimoes.com/blog/?p=333</guid>
		<description><![CDATA[Twitter leaves many people perplexed. Just what is the point and why should I Tweet? How Can I be a Better Tweeter? Here are some tips taken from http://news.cnet.com/how-to-be-a-better-tweeter/ The Sweet RetweetAlthough it&#8217;s a relatively new practice, retweeting is an outstanding way to improve your standing on Twitter. Has one of your followers updated their [...]]]></description>
			<content:encoded><![CDATA[<p>Twitter leaves many people perplexed. Just what is the point and why should I Tweet? How Can I be a Better Tweeter? Here are some tips taken from <a href="http://news.cnet.com/how-to-be-a-better-tweeter/" rel="nofollow">http://news.cnet.com/how-to-be-a-better-tweeter/</a></p>
<p><strong>The Sweet Retweet</strong><br />Although it&#8217;s a relatively new practice, retweeting is an outstanding way to improve your standing on Twitter.</p>
<p>Has one of your followers updated their Twitter stream with an interesting article they found somewhere on the Web? If so, don&#8217;t just read the story and go about your day, retweet it! I&#8217;ve found that when I do so, most of my followers will do the same and in the process, some add my username to their own update, exposing me to their entire list of followers. Not all articles are created equal, though, so you need to make sure that the message you&#8217;re retweeting is something your followers actually care about. I learned the hard way: it turns out my followers really don&#8217;t care about horseback riding in Moscow. <br />To retweet, the accepted practice is to copy the original text into your own Twitter post and prefix it with &#8220;RT&#8221; or &#8220;Retweet&#8221; and the originator&#8217;s name. For example: &#8220;RT @donreisinger: I resubscribed to the NY Post last week. Delivery was supposed to begin on Jan. 31. I have YET to receive a paper.&#8221;</p>
<p><span id="more-333"></span><strong>Sorry, but no one cares about your dinner</strong><br />There&#8217;s a common complaint, made especially by those who don&#8217;t like Twitter, that too many people use the service to tell the world about things no one cares about. Usually, I think that&#8217;s ridiculous. But sometimes, I find a few updates like that and realize that maybe those folks aren&#8217;t so far off. Look, it&#8217;s nothing personal and believe it or not, I really care what you say, but I couldn&#8217;t care less about what you had for dinner last night or how delicious your chicken salad sandwich is. I&#8217;d much rather see it filled with retweets and other interesting tidbits of information that the vast majority of users actually care about.<br />You&#8217;re probably wondering how I know that it doesn&#8217;t make you a better Tweeter. Unfortunately, I learned my lesson not long ago. The hard way.</p>
<p><strong>Reply. A lot.</strong><br />I like to talk. I&#8217;ll even admit that I like to hear myself talk. As a Twitter user, that&#8217;s sort of a problem. Believe it or not, followers actually want to believe that you&#8217;re listening to them. I know, I know, it&#8217;s not all that easy and sometimes it&#8217;s hard not to laugh at the dumb tweets, but you need to exercise restraint and realize that Twitter is a community where people want to have a conversation. I had some trouble with that. And if you look at my recent updates, it seems I still do. But I&#8217;m getting better. I now realize that people on Twitter don&#8217;t want to just hear what others have to say, they want to be heard. And the best way to satisfy that desire is to reply to their interesting tweets.</p>
<p><strong>Find interesting stuff and post</strong><br />You know when I told you that you should retweet interesting updates you see in your stream? That&#8217;s lazy. You really need to be a proactive user. Go out and find neat articles and post them in your Twitter stream for others to enjoy. Maybe they&#8217;ll retweet your update and you will be exposed to a slew of new people who want to know all about you. I did it on a few occasions and it worked beautifully. It turns out many of my followers really enjoy tech talk and discussions on sports. Whenever I find a good article on those topics, I post it on Twitter and more often than not, my followers retweet my update.</p>
<p><strong>It&#8217;s OK to say nothing</strong><br />Just because there&#8217;s a big box beneath a &#8220;What are you doing?&#8221; message in Twitter, it doesn&#8217;t mean that you need to say anything. I&#8217;m not quite sure why we all get the urge to update as often as possible, but we need to realize that updates from scripts are a waste of everyone&#8217;s time. Look, I&#8217;m really happy to hear about your life and what&#8217;s going on, but I don&#8217;t need to be inundated with items you&#8217;re adding to Google Reader or songs currently playing on your computer. Maybe someone cares, but when I see my stream being overrun with automatic updates, it annoys me. Don&#8217;t do it. Please.</p>
<p><strong>Use hashtags</strong><br />Have something interesting to say on a topic that&#8217;s hot on Twitter right now? Make sure you use hashtags &#8212; keywords preceded by the hash sign, &#8220;#&#8221;. Over the past few months, hashtags have become a great way for other users to find content quickly.<br />Hashtags basically create groupings on Twitter that combine content of the same topic. It sounds simple, but whenever you have something really interesting to say about a topic that&#8217;s hot on Twitter or Twitter Search, it doesn&#8217;t hurt to place a hashtag after your tweet. It helps others find your update that aren&#8217;t following you and exposes you to new people who might like what you have to say.</p>
<p><strong>It&#8217;s more than text</strong><br />Have you ever taken pictures and uploaded them to a service like Twitpic so you could post it in your Twitter stream? If you haven&#8217;t, your followers are missing out.<br />Sending pictures is a great way to add more value to Twitter and make you a better Tweeter. Let&#8217;s face it: who really wants to look at text all day? Your followers might actually like pictures better than your regular updates.</p>]]></content:encoded>
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		<slash:comments>0</slash:comments>
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		<title>Free Internet Marketing Dictionary</title>
		<link>http://sherrylynnsimoes.com/blog/2011/09/20/free-internet-marketing-dictionary/</link>
		<comments>http://sherrylynnsimoes.com/blog/2011/09/20/free-internet-marketing-dictionary/#comments</comments>
		<pubDate>Tue, 20 Sep 2011 09:36:08 +0000</pubDate>
		<dc:creator>Sherry Lynn Simoes</dc:creator>
				<category><![CDATA[Online Marketing]]></category>

		<guid isPermaLink="false">http://sherrylynnsimoes.com/blog/?p=328</guid>
		<description><![CDATA[Confused with all the lingo out there associated with Internet Marketing? Find out the meanings of all the terms and get some new ideas to market your business! Grab your free report here: http://sherrylynnsimoes.com/imdictionary.htm If you want to discuss book a free coaching session!* Email sherry@sherrylynnsimoes.com One free coaching session per person]]></description>
			<content:encoded><![CDATA[<h2>Confused with all the lingo out there associated with Internet Marketing?</h2>
<p>Find out the meanings of all the terms and get some new ideas to market your business!</p>
<p>Grab your free report here:<span style="font-family: Arial;"><span style="color: #000000;"> </span></span><a href="http://sherrylynnsimoes.com/imdictionary.htm" rel="nofollow">http://sherrylynnsimoes.com/imdictionary.htm</a></p>
<p><em>If you want to discuss book a free coaching session!* Email <a href="mailto:sherry@sherrylynnsimoes.com">sherry@sherrylynnsimoes.com</a></em></p>
<p>One free coaching session per person</p>]]></content:encoded>
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		<slash:comments>0</slash:comments>
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		<title>Hot New WordPress Themes</title>
		<link>http://sherrylynnsimoes.com/blog/2011/09/18/hot-new-wordpress-themes/</link>
		<comments>http://sherrylynnsimoes.com/blog/2011/09/18/hot-new-wordpress-themes/#comments</comments>
		<pubDate>Sun, 18 Sep 2011 23:43:17 +0000</pubDate>
		<dc:creator>Sherry Lynn Simoes</dc:creator>
				<category><![CDATA[Blogging]]></category>
		<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[Wordpress]]></category>
		<category><![CDATA[wordpress themes]]></category>

		<guid isPermaLink="false">http://sherrylynnsimoes.com/blog/?p=320</guid>
		<description><![CDATA[I just came upon this new package of WordPress themes that are AWESOME for Internet Marketers,  business owners and to showcase products and services! These wordpress themes really impress me in both looks and ease of operation. They come with loaded features such as video capability. The themes are EASY to configure and include detailed [...]]]></description>
			<content:encoded><![CDATA[<p>I just came upon this new package of WordPress themes that are AWESOME for Internet Marketers,  business owners and to showcase products and services!</p>
<p>These wordpress themes really impress me in both looks and ease of operation.</p>
<p>They come with loaded features such as video capability.</p>
<p>The themes are EASY to configure and include detailed video tutorials on how to set them up!</p>
<p>Each Post Is Automatically Integrated With Social Share Buttons!</p>
<p>At just under $10 for the pack of 5 this is quite a steal!</p>
<p>That is all I can say&#8230;take a peek for yourself and see!</p>
<p><a href="http://sherrylynnsimoes.com/blog/hot-wordpress-themes" rel="nofollow">http://sherrylynnsimoes.com/blog/hot-wordpress-themes</a></p>
<p><span><strong><span style="font-size: medium;">Need help installing and customizing your blog?</span></strong><br />I offer full WordPress services &#8211; hosting, installation, design, customization and training!</span></p>
<p>Take a look at some of my work here: <a href="http://www.sherrylynnsimoes.com/portfolio.htm">http://www.sherrylynnsimoes.com/portfolio.htm</a></p>]]></content:encoded>
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		<slash:comments>0</slash:comments>
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		<title>20 Free Internet Marketing Reports are Yours!</title>
		<link>http://sherrylynnsimoes.com/blog/2011/09/12/20-free-internet-marketing-reports-are-yours/</link>
		<comments>http://sherrylynnsimoes.com/blog/2011/09/12/20-free-internet-marketing-reports-are-yours/#comments</comments>
		<pubDate>Mon, 12 Sep 2011 14:16:41 +0000</pubDate>
		<dc:creator>Sherry Lynn Simoes</dc:creator>
				<category><![CDATA[Online Marketing]]></category>

		<guid isPermaLink="false">http://sherrylynnsimoes.com/blog/?p=316</guid>
		<description><![CDATA[If you truly want to excel online you need to read all the information you can get your hands on. These 20 free internet marketing reports are a great start or refresher and I have arranged for you to get them free! Grab thenm here: http://BuildOnlineWealth.com/crazyfreeoffer/?e=sherrylynn]]></description>
			<content:encoded><![CDATA[<p>If you truly want to excel online you need to read all the information you can get your hands on.</p>
<p>These 20 free internet marketing reports are a great start or refresher and I have arranged for you to get them free!</p>
<p>Grab thenm here: <a href="http://buildonlinewealth.com/crazyfreeoffer/?e=sherrylynn%20" target="_blank">http://BuildOnlineWealth.com/crazyfreeoffer/?e=sherrylynn</a></p>]]></content:encoded>
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		<slash:comments>0</slash:comments>
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		<title>5 Tips for Getting The Most From SEO</title>
		<link>http://sherrylynnsimoes.com/blog/2011/09/08/5-tips-for-getting-the-most-from-seo/</link>
		<comments>http://sherrylynnsimoes.com/blog/2011/09/08/5-tips-for-getting-the-most-from-seo/#comments</comments>
		<pubDate>Thu, 08 Sep 2011 15:11:01 +0000</pubDate>
		<dc:creator>Sherry Lynn Simoes</dc:creator>
				<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Google Analytics]]></category>
		<category><![CDATA[Google Rankings]]></category>
		<category><![CDATA[Search Phrases]]></category>

		<guid isPermaLink="false">http://sherrylynnsimoes.com/blog/?p=312</guid>
		<description><![CDATA[While search engine optimization or SEO is an important piece of your inbound marketing strategy, it’s only part of the battle. Today I&#8217;d like to share 5 tips to help you get the most from your SEO efforts: Selecting the right search phrases – Ranking well in Google for particular keywords won’t do you much [...]]]></description>
			<content:encoded><![CDATA[<p>While search engine optimization or SEO is an important piece of your  inbound marketing strategy, it’s only part of the battle. Today I&#8217;d like  to share 5 tips to help you get the most from your SEO efforts:</p>
<ol>
<li> <strong>Selecting the right search phrases</strong> – Ranking well in  Google for particular keywords won’t do you much good if those those  keywords are not the terms your ideal customers use to search for  solutions to their problems. Make sure you understand your customers’ buying process.</li>
<li> <strong>Give them something to do –</strong> Sometimes your prospects  are ready to buy and all they need is your phone number. However, they  are often just researching their options. Make sure you have a clear,  easy to find call to action for both types of prospects.</li>
<li> <strong>Nurture, Nurture, Nurture -</strong> Rather than hoping they  will come back when they are ready to buy, offer some valuable  information in exchange for their contact information so you can start a  conversation and be top of mind when they <em>are ready</em> to buy.</li>
<li> <strong>Measure to know what works</strong>– When you give someone an  action to take, i.e. calling a phone number or filling out a form, you  can record that action. Use tools like Google Analytics to gain valuable  intelligence about which keywords lead to people taking action on your  website.</li>
<li> <strong>Don’t forget the other decision makers</strong> – Is the  person who found your website the sole decision maker? Or are others  involved? What information do they need to feel comfortable moving  forward in their decision making process?</li>
</ol>
<p>From <a href="http://www.rebarbusinessbuilders.com" rel="nofollow">http://www.rebarbusinessbuilders.com</a></p>]]></content:encoded>
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		<slash:comments>2</slash:comments>
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		<title>Promote Your Videos Virally!</title>
		<link>http://sherrylynnsimoes.com/blog/2011/06/07/promote-your-videos-virally/</link>
		<comments>http://sherrylynnsimoes.com/blog/2011/06/07/promote-your-videos-virally/#comments</comments>
		<pubDate>Tue, 07 Jun 2011 19:44:43 +0000</pubDate>
		<dc:creator>Sherry Lynn Simoes</dc:creator>
				<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[Video Marketing]]></category>
		<category><![CDATA[YouTube]]></category>

		<guid isPermaLink="false">http://sherrylynnsimoes.com/blog/?p=289</guid>
		<description><![CDATA[What Is Video Viraler? Video Viraler is the most exciting video channel you have ever watched videos on! Why? Because unlike any of the video channels you are used to, The Video Viraler site actually earns credits for your video to show to others every time you watch any video on our network! If you [...]]]></description>
			<content:encoded><![CDATA[<p>What Is Video Viraler?</p>
<p>Video Viraler is the most exciting video channel you have ever watched videos on! Why? Because unlike any of the video channels you are used to, The Video Viraler site actually earns credits for your video to show to others every time you watch any video on our network!</p>
<p>If you have ever used a surf exchange to get traffic to your website, you already know how effective that model used to be for us to get traffic to our sites&#8230; We do a trade exchange with videos instead of websites which means your videos get watched by everone else on the net who watches videos!</p>
<p>Right now there are millions of people watching videos online and people that have products and services to market love this because when they make a video that someone see&#8217;s they know they have a great chance at that person clicking thru to see their website. And more visitors means more sales and more income for you as a website owner!</p>
<p><a href="www.videoviraler.com/sherrylynn" target="_blank">SIGN UP NOW!</a></p>]]></content:encoded>
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		<slash:comments>4</slash:comments>
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		<title>The Formula for Great Website Copy</title>
		<link>http://sherrylynnsimoes.com/blog/2011/06/01/the-formula-for-great-website-copy/</link>
		<comments>http://sherrylynnsimoes.com/blog/2011/06/01/the-formula-for-great-website-copy/#comments</comments>
		<pubDate>Wed, 01 Jun 2011 12:34:55 +0000</pubDate>
		<dc:creator>Sherry Lynn Simoes</dc:creator>
				<category><![CDATA[Online Marketing]]></category>

		<guid isPermaLink="false">http://sherrylynnsimoes.com/blog/?p=279</guid>
		<description><![CDATA[There’s a formula that most successful marketers use to generate sales from their webcopy. It consists of using a tried and true technique for leading the prospect to the marketers intended course of action and generating a sale. Here is a short list of the formula used to make more sales from your website copy. [...]]]></description>
			<content:encoded><![CDATA[<p>There’s a formula that most successful marketers use to generate sales  from their webcopy. It consists of using a tried and true technique for  leading the prospect to the marketers intended course of action and  generating a sale.</p>
<p>Here is a short list of the formula used to make more sales from your website copy.</p>
<p><strong>The Formula for Great Webcopy</p>
<p></strong></p>
<ol>
<li>Create a powerful website headline</li>
<li>Identify your customers problem</li>
<li>Empathize with the customer</li>
<li>Build your credibility</li>
<li>Provide a solution to the problem</li>
<li>List the benefits</li>
<li>Give testimonials (social proof)</li>
<li>Guarantee your product</li>
<li>Bonuses, discounts or incentives to buy</li>
<li>Request action by asking for the sale</li>
<li>Powerful P.S to get a response. Sum up the benefits</li>
</ol>
<p>One of the most important things you can do to improve the  profitability of your website sales copy is to change the headline. It’s  the very first thing a visitor sees when they enter your website and if  you get this wrong chances are they won’t stick around long enough to  take further action.</p>
<p>From: <a href="http://www.paidinsider.com/forum/content-creation/53-formula-great-website-copy.html" rel="nofollow">http://www.paidinsider.com/forum/content-creation/53-formula-great-website-copy.html</a></p>
<p>If you need help writing your web copy book a free coaching session!<br />
Email <a href="mailto:sherry@sherrylynnsimoes.com">sherry@sherrylynnsimoes.com</a></p>]]></content:encoded>
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