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	<title>Does Your Business Need a Boost?</title>
	<atom:link href="http://sherrylynnsimoes.com/blog/feed/" rel="self" type="application/rss+xml" />
	<link>http://sherrylynnsimoes.com/blog</link>
	<description>Get a Marketing Makeover!</description>
	<lastBuildDate>Fri, 11 May 2012 22:55:13 +0000</lastBuildDate>
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		<title>How to Post a PDF file on Facebook</title>
		<link>http://sherrylynnsimoes.com/blog/2012/05/11/how-to-post-a-pdf-file-on-facebook/</link>
		<comments>http://sherrylynnsimoes.com/blog/2012/05/11/how-to-post-a-pdf-file-on-facebook/#comments</comments>
		<pubDate>Fri, 11 May 2012 22:55:13 +0000</pubDate>
		<dc:creator>Sherry Lynn Simoes</dc:creator>
				<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[PDF]]></category>
		<category><![CDATA[Post PDF to Facebook]]></category>

		<guid isPermaLink="false">http://sherrylynnsimoes.com/blog/?p=434</guid>
		<description><![CDATA[Place your PDF file on a Web host to make it viewable on the Web. Check with your Internet Service Provider (ISP) to see if the company offers free hosting space, or use an online resource like FreePDFHosting or KeepandShare. Follow the provider&#8217;s specific instructions for adding your document to the server and then record [...]]]></description>
			<content:encoded><![CDATA[<ol>
<li>Place your PDF file on a Web host to make it viewable on the Web. Check with your Internet Service Provider (ISP) to see if the company offers free hosting space, or use an online resource like FreePDFHosting or KeepandShare. Follow the provider&#8217;s specific instructions for adding your document to the server and then record the location of the PDF so that you can properly link it. For example, a URL address for a PDF might look as follows: <a href="http://www.webhost.com/documents/file.pdf" rel="nofollow">http://www.webhost.com/documents/file.pdf</a></li>
<li>Log in to your Facebook account and then choose the area, such as &#8220;News Feed&#8221; or &#8220;Wall,&#8221; where you want to upload the PDF file.</li>
<li>Click the &#8220;Link&#8221; icon underneath the text field and enter the address of your PDF from Step 1. Click the &#8220;Attach&#8221; button when done.</li>
<li>Type in an accompanying message in the text field above and click the &#8220;Share&#8221; button. Your PDF file now appears as a link and allows a visitor to view your file when she clicks on it.</li>
</ol>
<p>If you need any help just email me!<br />
Sherry Lynn</p><p><a class="a2a_dd a2a_target addtoany_share_save" href="http://www.addtoany.com/share_save#url=http%3A%2F%2Fsherrylynnsimoes.com%2Fblog%2F2012%2F05%2F11%2Fhow-to-post-a-pdf-file-on-facebook%2F&amp;title=How%20to%20Post%20a%20PDF%20file%20on%20Facebook" id="wpa2a_2"><img src="http://sherrylynnsimoes.com/blog/wp-content/plugins/add-to-any/share_save_171_16.png" width="171" height="16" alt="Share"/></a></p>]]></content:encoded>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Pull Your Pinterest Pins onto Your Facebook Page!</title>
		<link>http://sherrylynnsimoes.com/blog/2012/05/10/pull-your-pinterest-pins-onto-your-facebook-page/</link>
		<comments>http://sherrylynnsimoes.com/blog/2012/05/10/pull-your-pinterest-pins-onto-your-facebook-page/#comments</comments>
		<pubDate>Thu, 10 May 2012 13:18:26 +0000</pubDate>
		<dc:creator>Sherry Lynn Simoes</dc:creator>
				<category><![CDATA[Pinterest]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[pins]]></category>
		<category><![CDATA[pinterest]]></category>

		<guid isPermaLink="false">http://sherrylynnsimoes.com/blog/?p=431</guid>
		<description><![CDATA[I got this tip from Nicole Dean and I thought I would share! To Either search in Facebook for “Pinterest Page App” or click here. That app will ask you for several things. 1. Which page you’d like to put the app on. (If you have multiple business pages, for instance, you’ll tell it which [...]]]></description>
			<content:encoded><![CDATA[<p><strong>I got this tip from Nicole Dean and I thought I would share!</strong></p>
<p>To Either search in Facebook for “Pinterest Page App” or <a href="http://apps.facebook.com/pinterestpagetab/?ref=ts" target="_blank">click here</a>.</p>
<p><strong>That app will ask you for several things.</strong></p>
<p>1. Which page you’d like to put the app on. (If you have multiple business pages, for instance, you’ll tell it which of your pages that you’d like Pinterest on.)</p>
<p>2. Your Pinterest ID. Enter that.</p>
<p>3. Whether you would like SOME of your boards or ALL of your boards pulled in.</p>
<p>That’s it. Easy peasy.</p>
<p>I hope this has been helpful.</p>
<p>Have Fun!<br />
Sherry Lynn</p><p><a class="a2a_dd a2a_target addtoany_share_save" href="http://www.addtoany.com/share_save#url=http%3A%2F%2Fsherrylynnsimoes.com%2Fblog%2F2012%2F05%2F10%2Fpull-your-pinterest-pins-onto-your-facebook-page%2F&amp;title=Pull%20Your%20Pinterest%20Pins%20onto%20Your%20Facebook%20Page%21" id="wpa2a_4"><img src="http://sherrylynnsimoes.com/blog/wp-content/plugins/add-to-any/share_save_171_16.png" width="171" height="16" alt="Share"/></a></p>]]></content:encoded>
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		<item>
		<title>How to Get Backlinks to Your Blog or Website</title>
		<link>http://sherrylynnsimoes.com/blog/2012/05/09/how-to-get-backlinks-to-your-blog-or-website/</link>
		<comments>http://sherrylynnsimoes.com/blog/2012/05/09/how-to-get-backlinks-to-your-blog-or-website/#comments</comments>
		<pubDate>Wed, 09 May 2012 15:13:37 +0000</pubDate>
		<dc:creator>Sherry Lynn Simoes</dc:creator>
				<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[Training]]></category>

		<guid isPermaLink="false">http://sherrylynnsimoes.com/blog/?p=429</guid>
		<description><![CDATA[1. Post in forums and include a link to your website or one of its pages. You should choose a forum that is relevant to your website&#8217;s topic, and that allows its users to post links without the rel=nofollow tag. (This tag tells Google to disregard the link, although in my experience Google follows the [...]]]></description>
			<content:encoded><![CDATA[<p><strong>1. Post in forums and include a link to your website or one of its pages.</strong><br />
You should choose a forum that is relevant to your website&#8217;s topic, and that allows its users to post links without the rel=nofollow tag. (This tag tells Google to disregard the link, although in my experience Google follows the link anyway, and in some cases even gives it a lot of weight, boosting the ranking of the target page &#8211; Google PageRank is overrated. For best results the links should be contextual: that is, they should be a natural part of the text. Write good, substantial, useful posts with a few contextual links to high-ranking websites, including your own. Make sure that the anchor text of each link is totally relevant to the target page; never use &#8220;click here&#8221; as the anchor text!</p>
<p><strong>2. Syndicate content</strong><br />
Write articles and syndicate them on eZinearticles.com or some other service. Make sure the article contains a link to your website. These websites tend to rank quite highly and they are an excellent source of back-links. Of course users who decide to publish your articles will do so with your link.</p>
<p><strong>3. Let as many people as possible know about your articles</strong><br />
The more people know about your articles, the more likely you are to get unsolicited inbound links. These links can come from a social book-marking website such as del.icio.us, or they can come from private websites.<br />
If you have written genuinely useful articles you can ask online library services to link to you. Not all websites are suited to this sort of thing. If you sell shoes, it&#8217;s going to be extremely difficult to persuade a library or authoritative directory to link to you.</p>
<p>Conversely, if your website&#8217;s business is technical, there is plenty of scope for the creation of the sort of articles that authoritative libraries and directories are willing to link to. Do not approach them before you have produced a least 15 pages of extremely high-quality content. College websites are also great for this. You should contact them before filling your website with ads or anything else that is too commercial, if that is what you are aiming at.</p>
<p><strong> 4. Hold an online competition offering a desirable prize.</strong><br />
Word will spread fast and people will start linking to you in forums and blogs.</p>
<p>The key here is to make the competition something that people will want to discuss online.</p>
<p><strong>5. Network and make friends</strong><br />
It is much easier to gain inbound links if you are on friendly terms with other experts and owners of websites. You&#8217;d be surprised at how many links you will accumulate if you make friends with the right people and have genuinely useful content on your website.</p>
<p><em>From <a href="http://www.squidoo.com/how-to-get-back-links" target="_blank">http://www.squidoo.com/how-to-get-back-links</a></em></p><p><a class="a2a_dd a2a_target addtoany_share_save" href="http://www.addtoany.com/share_save#url=http%3A%2F%2Fsherrylynnsimoes.com%2Fblog%2F2012%2F05%2F09%2Fhow-to-get-backlinks-to-your-blog-or-website%2F&amp;title=How%20to%20Get%20Backlinks%20to%20Your%20Blog%20or%20Website" id="wpa2a_6"><img src="http://sherrylynnsimoes.com/blog/wp-content/plugins/add-to-any/share_save_171_16.png" width="171" height="16" alt="Share"/></a></p>]]></content:encoded>
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		<title>Choose Not to Have Stress!</title>
		<link>http://sherrylynnsimoes.com/blog/2012/05/08/choose-not-to-have-stress/</link>
		<comments>http://sherrylynnsimoes.com/blog/2012/05/08/choose-not-to-have-stress/#comments</comments>
		<pubDate>Tue, 08 May 2012 20:08:00 +0000</pubDate>
		<dc:creator>Sherry Lynn Simoes</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[stress]]></category>

		<guid isPermaLink="false">http://sherrylynnsimoes.com/blog/?p=427</guid>
		<description><![CDATA[As entrepreneurs stress is something that is not foreign to us! If stress is a choice, than we can choose not to have stress. If you feel like your stress levels are off the charts, author David Zerfoss has a new perspective for you that can change your life. Stress is a Choice, provides ten [...]]]></description>
			<content:encoded><![CDATA[<p>As entrepreneurs stress is something that is not foreign to us!</p>
<p>If stress is a choice, than we can choose not to have stress.  If you feel like your stress levels are off the charts, author David Zerfoss has a new perspective for you that can change your life. Stress is a Choice, provides ten rules that provide an inspired road map to simplify life and to choose less stress.</p>
<p>I thought you may enjoy this short movie!<br />
Enjoy<br />
Sherry Lynn</p>
<p><a href="http://www.shareasale.com/r.cfm?b=360782&amp;u=393442&amp;m=17824&amp;urllink=&amp;afftrack=" target="_new"><img src="http://www.shareasale.com/image/17824/SIAC_movie_300x250.jpg" alt="" border="0" /></a></p><p><a class="a2a_dd a2a_target addtoany_share_save" href="http://www.addtoany.com/share_save#url=http%3A%2F%2Fsherrylynnsimoes.com%2Fblog%2F2012%2F05%2F08%2Fchoose-not-to-have-stress%2F&amp;title=Choose%20Not%20to%20Have%20Stress%21" id="wpa2a_8"><img src="http://sherrylynnsimoes.com/blog/wp-content/plugins/add-to-any/share_save_171_16.png" width="171" height="16" alt="Share"/></a></p>]]></content:encoded>
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		<title>22 Ways to Create Compelling Content</title>
		<link>http://sherrylynnsimoes.com/blog/2012/05/08/22-ways-to-create-compelling-content/</link>
		<comments>http://sherrylynnsimoes.com/blog/2012/05/08/22-ways-to-create-compelling-content/#comments</comments>
		<pubDate>Tue, 08 May 2012 15:44:10 +0000</pubDate>
		<dc:creator>Sherry Lynn Simoes</dc:creator>
				<category><![CDATA[Marketing Tips]]></category>

		<guid isPermaLink="false">http://sherrylynnsimoes.com/blog/?p=425</guid>
		<description><![CDATA[I was sent this by a fellow Blogger, Lynette Chandler an thought it was brilliant enough to share! Enjoy Sherry Lynn Like this infographic? Get more content marketing tips from Copyblogger.]]></description>
			<content:encoded><![CDATA[<p>I was sent this by a fellow Blogger, Lynette Chandler an thought it was brilliant enough to share!<br />
Enjoy<br />
Sherry Lynn</p>
<p><a href="http://www.copyblogger.com/create-content-infographic/"><img title="22 Ways to Create Compelling Content - Infographic" src="http://netdna.copyblogger.com/images/copyblogger_infographic_1.png" alt="22 Ways to Create Compelling Content - Infographic" width="600" height="4661" /></a><br />
<small>Like this infographic? Get more <a href="http://www.copyblogger.com/content-marketing/">content marketing</a> tips from <a href="http://www.copyblogger.com/">Copyblogger</a>.</small></p><p><a class="a2a_dd a2a_target addtoany_share_save" href="http://www.addtoany.com/share_save#url=http%3A%2F%2Fsherrylynnsimoes.com%2Fblog%2F2012%2F05%2F08%2F22-ways-to-create-compelling-content%2F&amp;title=22%20Ways%20to%20Create%20Compelling%20Content" id="wpa2a_10"><img src="http://sherrylynnsimoes.com/blog/wp-content/plugins/add-to-any/share_save_171_16.png" width="171" height="16" alt="Share"/></a></p>]]></content:encoded>
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		<title>Avoid Blog Hackers!</title>
		<link>http://sherrylynnsimoes.com/blog/2012/05/03/avoid-blog-hackers/</link>
		<comments>http://sherrylynnsimoes.com/blog/2012/05/03/avoid-blog-hackers/#comments</comments>
		<pubDate>Thu, 03 May 2012 11:43:51 +0000</pubDate>
		<dc:creator>Sherry Lynn Simoes</dc:creator>
				<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[Training]]></category>
		<category><![CDATA[blog hackers]]></category>
		<category><![CDATA[Wordpress]]></category>

		<guid isPermaLink="false">http://sherrylynnsimoes.com/blog/?p=422</guid>
		<description><![CDATA[If you use WordPress as your blog or website you may be worried about Hackers. Here is a quick tip that will only take a few minutes! Using the default &#8220;admin&#8221; account in WordPress is the #1 entry point for hackers. To avoid this first, create a new administrator account then delete the default account. [...]]]></description>
			<content:encoded><![CDATA[<p><span style="font-family: Georgia;">If you use WordPress as your blog or website you may be worried about Hackers. Here is a quick tip that will only take a few minutes!</span></p>
<p><span style="font-family: Georgia;">Using the default &#8220;admin&#8221; account in WordPress<br />
is the #1 entry point for hackers. To avoid this first, create a new<br />
administrator account then delete the default account.<br />
This is just one of dozens of ways to better protect yourself<br />
and your online business.</span></p><p><a class="a2a_dd a2a_target addtoany_share_save" href="http://www.addtoany.com/share_save#url=http%3A%2F%2Fsherrylynnsimoes.com%2Fblog%2F2012%2F05%2F03%2Favoid-blog-hackers%2F&amp;title=Avoid%20Blog%20Hackers%21" id="wpa2a_12"><img src="http://sherrylynnsimoes.com/blog/wp-content/plugins/add-to-any/share_save_171_16.png" width="171" height="16" alt="Share"/></a></p>]]></content:encoded>
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		<title>LinkedIn Makes It Easier to Network!</title>
		<link>http://sherrylynnsimoes.com/blog/2012/03/31/linkedin-makes-it-easier-to-network/</link>
		<comments>http://sherrylynnsimoes.com/blog/2012/03/31/linkedin-makes-it-easier-to-network/#comments</comments>
		<pubDate>Sat, 31 Mar 2012 18:28:09 +0000</pubDate>
		<dc:creator>Sherry Lynn Simoes</dc:creator>
				<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[Social Networking]]></category>
		<category><![CDATA[LinkedIn]]></category>
		<category><![CDATA[People You May Know]]></category>

		<guid isPermaLink="false">http://sherrylynnsimoes.com/blog/?p=418</guid>
		<description><![CDATA[LinkedIn rolls out an update for the People You May Know feature with a streamlined user experience and improved accuracy and relevance of your recommendations. Watch this short Video that explains! See you on LinkedIn! http://ca.linkedin.com/in/sherrysimoes]]></description>
			<content:encoded><![CDATA[<p>LinkedIn rolls out an update for the People You May Know feature with a streamlined user experience and improved accuracy and relevance of your recommendations.</p>
<p>Watch this short Video that explains!</p>
<p>See you on LinkedIn!<br />
<a href="http://ca.linkedin.com/in/sherrysimoes" target="_blank">http://ca.linkedin.com/in/sherrysimoes</a><br />
<iframe src="http://www.youtube.com/embed/JmvumZbpaNI" frameborder="0" width="560" height="315"></iframe></p><p><a class="a2a_dd a2a_target addtoany_share_save" href="http://www.addtoany.com/share_save#url=http%3A%2F%2Fsherrylynnsimoes.com%2Fblog%2F2012%2F03%2F31%2Flinkedin-makes-it-easier-to-network%2F&amp;title=LinkedIn%20Makes%20It%20Easier%20to%20Network%21" id="wpa2a_14"><img src="http://sherrylynnsimoes.com/blog/wp-content/plugins/add-to-any/share_save_171_16.png" width="171" height="16" alt="Share"/></a></p>]]></content:encoded>
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		<title>Facebook Business Pages Change to Timelines on March 30</title>
		<link>http://sherrylynnsimoes.com/blog/2012/03/03/facebook-business-pages-change-to-timelines-on-march-30/</link>
		<comments>http://sherrylynnsimoes.com/blog/2012/03/03/facebook-business-pages-change-to-timelines-on-march-30/#comments</comments>
		<pubDate>Sun, 04 Mar 2012 00:58:58 +0000</pubDate>
		<dc:creator>Sherry Lynn Simoes</dc:creator>
				<category><![CDATA[Facebook]]></category>

		<guid isPermaLink="false">http://sherrylynnsimoes.com/blog/?p=415</guid>
		<description><![CDATA[After changing personal profiles to Timeline, Facebook is now changing Business pages to Timeline as well. Timeline changes the design and layout of Business pages and makes them look like personal profiles. Here are some important additions: The new header space provides more branding possibilities but there are restrictions on the information you share in [...]]]></description>
			<content:encoded><![CDATA[<p>After changing personal profiles to Timeline, Facebook is now changing Business pages to Timeline as well. Timeline changes the design and layout of Business pages and makes them look like personal profiles.</p>
<p><strong>Here are some important additions:</strong></p>
<p>The new header space provides more branding possibilities but there are restrictions on the information you share in this new header regarding pricing, promotions, contact information and various calls to action. Be sure to check out these restrictions and <a href="http://www.learnfacebookpages.com/" target="_blank">learn more about Facebook pages</a>.</p>
<p>Only four Facebook apps can now highlighted directly underneath this new header. Your other apps are still available through a dropdown More button.</p>
<p>People can now message Business pages.</p>
<p><strong>Here’s what’s gone:</strong></p>
<p>Default landing tabs used by many businesses to create a Welcome Tab is no longer available with the new Timeline design.</p>
<p>Check out this <a href="http://www.dreamgrow.com/facebook-cheat-sheet-sizes-and-dimensions/" target="_blank">Facebook Cheat Sheet</a> for the sizes you need to know.</p>
<p><em><strong>If you want a professional looking Facebook Business Page <a href="http://www.Tungle.me/SherrySimoes" target="_blank">book in to have yours done</a> now before Facebook changes your page to the new Timeline!</strong></em></p><p><a class="a2a_dd a2a_target addtoany_share_save" href="http://www.addtoany.com/share_save#url=http%3A%2F%2Fsherrylynnsimoes.com%2Fblog%2F2012%2F03%2F03%2Ffacebook-business-pages-change-to-timelines-on-march-30%2F&amp;title=Facebook%20Business%20Pages%20Change%20to%20Timelines%20on%20March%2030" id="wpa2a_16"><img src="http://sherrylynnsimoes.com/blog/wp-content/plugins/add-to-any/share_save_171_16.png" width="171" height="16" alt="Share"/></a></p>]]></content:encoded>
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		<title>New Social Campaigns Get You More Likes!</title>
		<link>http://sherrylynnsimoes.com/blog/2012/02/18/new-social-campaigns-get-you-more-likes/</link>
		<comments>http://sherrylynnsimoes.com/blog/2012/02/18/new-social-campaigns-get-you-more-likes/#comments</comments>
		<pubDate>Sat, 18 Feb 2012 14:22:46 +0000</pubDate>
		<dc:creator>Sherry Lynn Simoes</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://sherrylynnsimoes.com/blog/?p=406</guid>
		<description><![CDATA[Want more Likes on Your Facebook Page? I can show you how to easily create them! The best part is that up to 100 fans is free! Check out my newest campaign! Watch this short video that explains how it works! To Get Started now CLICK HERE I am an authorized Constant Contact Rep!]]></description>
			<content:encoded><![CDATA[<p>Want more Likes on Your Facebook Page? I can show you how to easily create them! The best part is that up to 100 fans is free!</p>
<p><a href="http://www.facebook.com/pages/Truly-Natural-Skincare/159736237380407" target="_blank">Check out my newest campaign!</a></p>
<p>Watch this short video that explains how it works!</p>
<p><iframe src="http://www.youtube.com/embed/Z4m1Ddp52lg" frameborder="0" width="560" height="315"></iframe></p>
<p>To Get Started now <a href="http://www.constantcontact.com/index.jsp?pn=sherrylynnsimoes" target="_blank">CLICK HERE</a></p>
<p><em>I am an authorized Constant Contact Rep!</em></p><p><a class="a2a_dd a2a_target addtoany_share_save" href="http://www.addtoany.com/share_save#url=http%3A%2F%2Fsherrylynnsimoes.com%2Fblog%2F2012%2F02%2F18%2Fnew-social-campaigns-get-you-more-likes%2F&amp;title=New%20Social%20Campaigns%20Get%20You%20More%20Likes%21" id="wpa2a_18"><img src="http://sherrylynnsimoes.com/blog/wp-content/plugins/add-to-any/share_save_171_16.png" width="171" height="16" alt="Share"/></a></p>]]></content:encoded>
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		<title>The world has gone mobile</title>
		<link>http://sherrylynnsimoes.com/blog/2012/02/12/the-world-has-gone-mobile/</link>
		<comments>http://sherrylynnsimoes.com/blog/2012/02/12/the-world-has-gone-mobile/#comments</comments>
		<pubDate>Mon, 13 Feb 2012 02:55:06 +0000</pubDate>
		<dc:creator>Sherry Lynn Simoes</dc:creator>
				<category><![CDATA[Mobile Marketing]]></category>
		<category><![CDATA[mobile marketing]]></category>

		<guid isPermaLink="false">http://sherrylynnsimoes.com/blog/?p=403</guid>
		<description><![CDATA[Do you want to join the trend or be left behind?  This is a question that you may seriously want to think about. As you may have realized, we have been seeing a series of rapid technological changes over the last decade.  These shifts have significantly changed the way we do business today.  It all [...]]]></description>
			<content:encoded><![CDATA[<p><strong>Do you want to join the trend or be left behind?  This is a question that you may seriously want to think about.</strong></p>
<p>As you may have realized, we have been seeing a series of rapid technological changes over the last decade.  These shifts have significantly changed the way we do business today.  It all started with the Internet and the emergence of online marketing and social media.</p>
<p>Interestingly, a new force has emerged and once again the marketing landscape is about to change.  Mobile marketing is this force and it is here to stay.   This kind of marketing gives you the opportunity to advertise to thousands of mobile users at an affordable cost.</p>
<p><strong>What the trends are showing for mobile marketing</strong><br />
If this sounds too good to be true and you are in doubt about the untapped potential of mobile marketing; you may need to think again.  Accenture in a recent study found that more than 20% of internet users in the US choose mobile phones as their preferred consumer electronics second only to a laptop or pc.</p>
<p><strong><span style="font-size: medium;">Did you know that 97% of text messages are opened? </span></strong></p>
<p>Let’s look further at another growing trend.</p>
<p><strong>Reasons to pursue mobile marketing</strong></p>
<ul>
<li><span style="font-size: x-small;">Sheer number of mobile users – current statistics show that over 5 billion persons use mobile phones.   This is a staggering figure!  This means you have access to a large market and best of all, competition is low.</span></li>
<li><span style="font-size: x-small;">Targeted customers – you can send messages or promotions directly to the audience or group you wish to get them to.  Additionally, the likelihood of persons reading the text before deleting it is far greater.</span></li>
<li><span style="font-size: x-small;">Technological shift – since smart phones offer web browsing, e-mail and social media services, more persons are moving towards mobile devices. A Direct Marketing 2010 study revealed an exponential growth (over 1000%) in text messaging from 2004 to 2008.</span></li>
<li><span style="font-size: x-small;">Affordable &amp; Effective &#8211; Mobile marketing is easy to start and is quite affordable.  This is good news if you have a small marketing budget.  SMS text messaging works in the same way as e-mail marketing allowing you to send frequent advisories to customers about special offers.</span></li>
<li><span style="font-size: x-small;">Performance &#8211; Most of all, you are able to measure the performance of your mobile marketing campaign.  You can obtain return on investment (ROI) figures which you can use to justify any expenditures related to this marketing strategy.</span></li>
</ul>
<p>The reality is that mobile phones have become the main way consumers interact with the world in which they live.  Smart phones offer capabilities similar to laptops and they are far more convenient to carry around.  In fact, our mobile phones have become mini computers.  Therefore, it is only logical to assume that mobile marketing will continue to grow.  In fact, it is projected that by 2015 33% of all businesses will have a mobile marketing campaign.</p>
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