Humans have developed to use our imaginations for all kinds of purposes. Whether it is for comfort, entertainment, safety, or protection, our own imagination performs many jobs in our day to day lives that we rarely, if ever, even think about.
Visualizing can be a powerful tool in our marketing toolkit. The process can be undertaken at any time of the day, in virtually any situation you can think of. All you really need is your brain, and since that’s already with you all the time, you’re all set!
Creative visualization is just one way our brain seeks to find the solution to a problem. If we creatively think about a situation, we can imagine the situation from all angles and see the various outcomes. Clearly, we will choose one outcome over the rest that appeals to us the greatest, and we can then focus on attaining that outcome.
The importance of creative visualization in our marketing comes into play as we seek to attain that one appealing outcome. We are genetically built to use our imagination without even being conscious of doing it. When we intentionally focus our imagination on a single outcome, it becomes much easier for us to set up action steps to take to finally get to that outcome.
It doesn’t matter what the outcome is. You might be surprised to know that you can use creative visualization to attain any goal at all – there is no right or wrong.
- If you want more clients, visualize yourself interacting and serving them.
- If you want more money, visualize your ideal situation – your ideal location, home, companions, etc. What kind of things do you see yourself doing?
- If you want to travel once you have reached a goal, visualize yourself going to the airport, your luggage full of resort-wear. Imagine yourself on a warm and sunny beach, napping while you hear the waves of the ocean lapping up on the shore.
The next step, once the goal has been established, is to use your imagination to discover steps you can take to actually get to those places and those things – the beach, more happy clients, or making more money. A dream is only a dream if there is no action taken. Once you begin taking action, it’s a plan!
Creativity is so important in this process. Without creativity and imagination, you can’t envision what you want to have and what you want to be.
Use your imagination to fill your marketing funnel!